The researchers used descriptive statistical methods, as well as, linear regression analysis, that were done to test the study's hypotheses and analyze the collected data.

The sample consists of one hundred (100) administrators working in Jordanian telecommunication companies. After that, the questionnaire forms were distributed to the selected sample. In order to achieve the study's objectives, the descriptive analytical approach was adopted and a questionnaire was developed.

The present study aimed to identify the impact of applying the blue ocean strategy on the achievement of a competitive advantage in the Jordanian telecommunication companies. Key Words: 1) Blue Ocean Strategy 2) Technological Innovations 3) Network Externalities 4) Blue Innovation Networks 5) Blackberry 6) Smartphones Industry

The BIN model thus carries the possibility of being explored and further refined through cross-industry applications and hence provides solid ground for the future researches. The study thus highlights three different periods of the success, peak and decline of Blackberry, consequently applying each dimension of the proposed model individually and then collectively in an effort determine how BIN could have helped the company sustain its BOS. Using a systematic approach, this model is applied to and tested on the case of Blackberry, a Canadian mobile handheld manufacturer which is accredited with being the pioneer of the smartphones industry. By grounding the BOS on the models of technological innovations and network externalities, a new model, entitled as the Blue Innovations Network (BIN), is proposed as a generic framework to help achieve sustainable blue oceans in the future. This study interrogates the sustainability aspect of the BOS and thereby aims to propose an integrated model designed to address this issue. However, the evolution of such strategies also brings with it the question of sustainability.

Deriving from a similar line of inquiry, the Blue Ocean Strategy (BOS) has become very popular among practitioners particularly during the recent decades. Contemporary trends in the area of business strategy have shown an inclination toward searching new markets and creating new demands.

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